I’m really into the idea that keeping Fiji water in Fiji is good for the planet. One thing this article doesn’t cover that I found in my experiences which I highlight in this post, Climate Change, Plastics and social responsibility, more lessons from my trip to Fiji, Fijians are also buying Fiji water out of pride, and in many cases – burning the plastic into the atmosphere. Creating long term solutions to water issues in remote islands, including preparing for changes due to climate shifts and increasing risks of violent storms – calls for immediate actions.
The island nation of Fiji is one of our world’s few remarkable utopias where life seems to revolve around the sand and the surf. With its alluring flora, charming fauna, and its vast expanse of translucent blue waters, Fiji seems like the perfect getaway. Yet the islands are being exploited beyond belief for one of the globe’s most precious resources: water. When the FIJI Water company began bottling the naturally pure water from the islands in 1996, the integrity of the nation of Fiji was tarnished. FIJI Water began shipping water from the islands to their customers in the developed world a year later and the island nation of Fiji suffered. The BBC published a study in 2008 that showed that a third of Fijians lack access to clean drinking water while FIJI Water shipped in excess of 30 milliongallons of fresh water from the thirsting island nation to refined…
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CutThePlastic 